Visitor Spending Reached $1.38 Billion in Southwest Virginia in 2024

Tourism continues to drive growth across Southwest Virginia, with visitor spending reaching $1.38 billion in 2024, a 6 percent increase over the previous year. The region supported 12,379 tourism-related jobs, while generating $66.2 million in local tax revenue, underscoring the vital role tourism plays in strengthening local communities. Across Virginia, tourism generated a record $35.1 billion in visitor spending in […]